In the past two years, the online medical field has been extremely hot. The well-run startups have won the favor of capital, and they have also triggered the crazy competition of the BAT Big Three. From Baidu Health Cloud, Tencent WeChat Medical to Ali “Future Hospitalâ€, all three hope to compete for food and even lead the Internet revolution in this trillion-dollar market. This trend became more and more obvious in 2014, and almost all of the BAT companies have thrown out a formal strategy, which has caused a lot of storms in the market. In 2015, Baidu’s action was faster. First, it held 301 hospitals and launched Baidu doctor’s app. Until recently, it officially entered into a strategic cooperation with the Health Planning Commission, becoming the official platform for its new medical reform and endorsed by the national authorities. The momentum is extremely loud. Of course, whether it is Ali or Tencent, it is obvious that the cake will not be handed over. After all, this is a trillion-dollar market. So, can Baidu, which is the first to be deployed, take the lead in online medical field? Wisdom, the future, the cloud: BAT online medical layout is fully launched The online medical industry picture and service model itself is constantly changing and innovating. Information dissemination, online consultation, pharmaceutical e-commerce, medical O2O and even large health services including beauty, health and fitness have gradually begun to generate greater value. And triggered a new round of "layout wars" from BAT to Xiaomi, Jingdong and a series of startup companies. However, it must be said that as a fairly complex traditional industry, the medical field is too broad, too involved, too influential, and can really be instigated or innovated, often with network giants. Ali, who had previously had a medical e-commerce business, acquired the CITIC 21st Century (renamed Ali Health) at the beginning of last year, and then thrown out two roads for the future of hospitals and drug safety programs to open intelligent medical care. According to Ali's plan, the first phase of the "Future Hospital" service will realize the functions of online registration, payment, and inspection reports, but only for the patients who are at their own expense, through the Alipay portal, the future is also considered to intervene in medical insurance, this imagination is very large. It is. Tencent won the doctor resources and user resources through successive investment in the clove garden and registered network last year. Then, with WeChat as the platform, Tencent launched the "Smart Healthcare" solution based on "WeChat public number + WeChat payment". It is understood that part of the willingness to cooperate can even provide patients with full-process medical services from registration, drug collection to post-monitoring. Of course, the burden on WeChat is getting heavier and heavier. As for Baidu, it has always been lacking in traffic and portals, and its main focus has always been on data construction. From the most basic diseases, seeking medical advice and other search data, to the later Baidu know, encyclopedia, post bar, health and other channel construction, and then to the layout of wearable smart hardware preparation health cloud, and with the Food and Drug Administration, the Health Planning Commission Data and information cooperation, we can see that Baidu's focus is on collecting and arranging medical health data, and then providing new customized services. Baidu Health, Baidu Doctor App, etc. are all new business models that are promoted by them, which is quite imaginative. Disposable Medical Mask For Children
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