Dragon Boat Festival "commercial warfare" opened meat prices in advance and then rose by two percent

This year's June 6 is the Dragon Boat Festival. Although it was nearly a month away from the Dragon Boat Festival, the streets of the city have recently seen heavy Dragon Boat Festival posters and announced the opening of the Dragon Boat Wars.

In the past, the "Dragon Boat Warfare" was the world of the merchants. In order to increase the added value, the dealers introduced the "new product" to the market early. The concept was novel and the variety was the main measure of the merchants. The reporter noticed that this year in addition to the "concept" With the continuous development of the "new tastes" and the "new tastes", the "gift gifts" brought by the Dragon Boat Festival also kicked off in advance.

“Private Embarrassment” was difficult to raise prices by another 20%. Reporters telephoned the relevant responsible persons of several major meat producers in our city. This year, the average price of ordinary meat louse increased by about 15% last year, and rose again. About two percent.

In ordinary restaurants, the price of ordinary “meat” has risen from 3.5 yuan/year, which has been stable for many years, to 5 yuan/more, and the “big meat louse” produced by old-named snacks has already sold for 7 yuan. The prices of "feeding meat loquats" have risen from the previous year's 6 yuan/grain, last year's 7 yuan/grain, to the lowest-priced surrogates this year have exceeded 8 yuan.

In the major supermarkets of the city, Miss Yan, Sanquan, etc... all kinds of frozen dumplings and dumplings gift boxes opened up a special field. The reporter noticed that the price of the meat dumplings on the average will reach 8 yuan per For $10, many delicately packaged “dumpling boxes” sell at a higher price than mooncakes, and the price of nearly 300 yuan has given these “saloons” a mysterious color.

Traders once again vomit water profits only one-third of the industry insiders said that this year the wolfberry prices again, you have to renew the old tune - the cost has risen badly, and the scorpion had to "rise."

“The prices of raw materials such as glutinous rice, sugar, and eggs are all increasing.” A locally popular producer of dumplings with traditional tastes said that in addition to rising prices of major raw materials, the prices of chestnuts, cilantro, and other accessories have also risen sharply. "For example, glutinous rice, 2.5 yuan a pound the previous year, last year, 3 yuan per catty, rose to nearly 4 yuan this year, rose too much." And the wage standards of baggage workers and sales staff in the past two years almost increased Doubled, the freight rate for the delivery of shipping containers has also increased by more than 30% over last year. “In the previous year and last year, the workers who employed a ladle last month were 800 yuan and 1,000 yuan respectively, but now the minimum wage rate has been greatly improved, and the 1,600 yuan package has not yet been hired to satisfy people.”

"Scorpion business warfare" started earlier, but it increased the loss rate. This once again made it even more frustrating for the retailer to sell the "big meat soup" at a civilian price. According to reports, if Zhaizi simply sells and sells as a snack, the most profitable one can reach 30% of the selling price. Now, for every carcass sold, the profit is less than 5 cents, and the loss is not enough. The rate cannot be too high.

To open the game first before the "luck"

Online buy "fighting benefits"

An industry source said that this year's main raw materials continued to rise in price, the future trend of the market price is increasingly uncertain, had to advance production, and early sales, because this festive food, once the festival, the price will drop, if sales The situation is not good and there is a risk of losing money.

In fact, this problem is hardly a problem for those savvy businesses—the most traditional “Good Fragrant”. The brokers have organized “group purchases” in the online mall. The convenient ordering process and visible discounts have attracted Numerous enterprises that purchase mattresses for employees.

“Good Fragrant” hardcover rituals include 2 scallops, 2 egg yolks, 4 large meat crumbs, retail price of 75 yuan, and online purchase price of only 67 yuan. The "Good Fragrant" purple rice health gift basket includes morel purple Rice bran 4 pieces, abalone bran 2 pieces, scallop bran 2 pieces, big meat boil 2 original price 236 yuan, online buy 212 yuan.

Year after year in the Dragon Boat Festival, every year, the smell is different. Yes, carefully, you must have found many scorpions bearing the name of "fresh" - Morinda purpurea, scallops, oysters, oysters, and other meaty meats that have never been tasted! As the "main force" to satisfy consumers' "early taste" requirements, these "new products" make the gift box more attractive. It is also a magic weapon for merchants to attract attention and “socialize”.

Hotel supermarkets have introduced gift cards to you. The "Faner" of the Dragon Boat Festival is almost equal to the Mid-Autumn Festival. The hotel "rushes" to launch gift cards. The supermarkets also "get off" to meet the Dragon Boat Festival business opportunities. "Hotels, supermarkets, etc." Have joined, want to take away a cup of business opportunities in the Dragon Boat Festival, and many units are still happy to choose gift cards as employee benefits, "eat 粽 、 、 、 、 “ “ “ “ “ “ “ “ “ “ “ “ “ “ 过 过 过 过 过 过 过"

Supermarket:

Focusing on the opening period for grabbing the Dragon Boat Festival business opportunity “We chose to open the second store outside the island to open at this time and prepare to combine it with the Dragon Boat Festival event. This is a rare opportunity.” A few days ago, the large chain group Renren Music was the 128th nationwide. Jiamen Xiamen Xiang'an Shopping Plaza opened. The reporter noticed that the most attractive activities for supermarkets were actually "Dragon Boat Features" - the person in charge of Renrenle told reporters that as the Dragon Boat Festival was included in the statutory holidays, the market was growing and it became a large number of hotels. One of the "Holiday Promotion Periods" that Shangchao is most concerned about. “The horse lane, Xindian, Neibu, Daxu and other towns as well as the Torch Industrial Park, Cultural and Educational Park, Xiamen University Xiang'an Campus and other surrounding areas are all paying great attention to the traditional Dragon Boat Festival. We hope to open before the Dragon Boat Festival to catch up with this wave. Vaughan."

Hotel:

The introduction of gift cards to buy meals for dinner is not a mistake. For the Dragon Boat Festival, most merchants that introduced shopping cards have spared no effort to increase the promotional efforts of shopping cards.

Coincidentally, Peony Hotel recently reported the upcoming launch of hotel gift cards. In fact, in many hotels in our city, the Dragon Boat Festival business opportunities and Mid-Autumn business opportunities have become the largest event outside the Spring Festival. Before the Dragon Boat Festival, many units have already gone to the hotel to book a gift card and are ready to enjoy the happiness of “buying and eating together”.