Only raw milk can be called "fresh milk"?

Recently, the National Standardization Administration of the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) promulgated the "General Rules for the Labeling of Prepackaged Foods" and the "General Rules for the Labeling of Prepackaged Foods for Special Dietary Uses," which are formally implemented from October 1st next year. According to the “General Principles”, only milk that has not been processed after being extruded from dairy cows is eligible to be called “fresh milk”. Currently, the milk products sold on the market are all processed through sterilization or high temperature processing. Therefore, they are not allowed to be processed in the future. The package is labeled fresh milk. In other words, the word “fresh” that is now overwhelmingly present on milk packaging will “disappear” in the future. When this "General" was introduced, it caused an uproar among dairy companies. Pastern milk producers across the country such as Sichuan, Shanghai and Guangdong raised a strong objection to this provision.

■ Dissenting Sichuan urgently submits written materials to AQSIQ. At the end of last month, Sichuan Dairy Products Association made an urgent report to the “Regulations on Learning” and “Guidelines,” and sent a letter to Sichuan Provincial Bureau of Technical Supervision to summarize the voice of Kawai Dairy Enterprises as written. The material is reflected to it, in order to strive to delete the “ban on fresh” labeling clause before the formal implementation of the “General Rules” on October 1, next year. On December 3, the Provincial Bureau of Quality and Technical Supervision replied to the Sichuan Dairy Specialty Association on the matter of dairy products “prohibiting fresh food” and reported the situation to the AQSIQ in a timely manner. Previously, the Provincial Dairy Professional Association organized the leadership and technical leaders of 19 dairy enterprises in West China, Jule, Shahe, and Milk Chile in our province to discuss the prohibition on milk products. According to Wei Ronglu, president of Sichuan Dairy Specialty Association, dairy companies in Sichuan mainly produce pasteurized milk, which accounts for approximately 70% of the market. If pasteurized milk is equated with room temperature milk, consumers will blindly consume due to indiscriminability. At the same time, it is also not conducive to the development of dairy enterprises in our province.

Yesterday, reporters learned that many dairy companies and consumers in our province are very concerned about this. At the same time, the reporter learned that the matter has attracted the attention of the State Council, the General Administration of Quality Supervision, Inspection and Quarantine and other departments, and is organizing the relevant experts to discuss.

■ Viewpoint "fresh milk" refers to raw milk VS pasteurized milk is a "General" Although nearly one year away from the official implementation, but now Sichuan, Guangdong, Shanghai and other places have been a loss, many dairy production, processing Enterprises, especially pasteurized milk companies, have been suddenly dismissed from the term “fresh milk” that has been used for more than 70 years, and they are very puzzled and raise objections. The focus is on the argument between "fresh milk refers to raw milk" and "Pap milk is fresh milk." Obviously, the ruler of the “General” view is that raw milk refers to raw milk, and Pasteurized milk cannot be called “fresh milk” because it is heated and disinfected.

At present, the milk sold on the market is mainly pasteurized milk and UHT milk (ie, room temperature milk). According to reports, the shelf life of pasteurized milk is not more than one week, and the shelf life of room temperature milk is 6 to 8 months. In addition, in the process of processing, the former is much smaller than the latter in the loss of nutrients such as whey protein, methionine, lysine, folic acid, and vitamin B1. Therefore, pasteurized milk is professionally known as fresh milk.

■ Voice consumers: Regardless of how the results are beneficial to consumers, yesterday, the reporter went to the city's Carrefour, Norma and several other stores to investigate and found that many milk and juice drinks are marked with the word “fresh”. Ms. Huang at Carrefour Shopping Mall told reporters that regardless of the final outcome of the dispute, it is beneficial to consumers, indicating that the government is paying more and more attention to the people's livelihood, so that the product's publicity is more real and the consumer's right to information is satisfied. . However, she believes that if the country cancels the concept of "fresh milk" on the market, it should use other mandatory provisions to distinguish between pasteurized milk and room temperature milk. It cannot be used as a general concept to confuse consumers' right to know and choose.

Dairy enterprises: They will crack down on the policies of the companies owning their own pastures for the development of this relationship. Some fresh milk production enterprises in Chengdu said in an interview with reporters that they are paying close attention to the outcome of the dispute, but most corporate officials have euphemistically refused to proceed with this. comment. Ms. Shen, deputy manager of Quality Control Department of Huaxi Dairy Co., Ltd. believes that there should be essential differences between "fresh" and "raw". "Fresh" should refer to fresh-keeping products, and "raw" refers to unprocessed products, while "Guide" will The concept is equivalent to obvious and reasonable.

Another person in charge of the fresh milk business in the city said that if the implementation of the “General Regulations” next year means that there will be no milk in the market and there will be no distinction between fresh milk and room temperature milk, consumer spending will become even more blind, which will affect local fresh milk companies. The development is extremely unfavorable, especially to the enterprises that own their own ranch. He revealed that the current cost of purchasing raw milk from pasteurized milk is about 3,500 yuan/ton, while the cost of using reduced milk from imported milk powder is less than 2,200 yuan/ton. The cost difference between the two is quite large. Enterprises with pastures have no price competitive advantage. Enterprises will increase investment in reducing milk in order to pursue profits, and gradually reduce investment in pasteurized milk, which will affect the development of the entire cattle industry. .

Regulators: The new regulations are intended to regulate the confusion of food labels Yesterday, provincial and municipal quality supervision bureau experts told reporters that the original intention of the new rules is to regulate the confusion of food labels, especially to correct dairy and beverage companies often The word "fresh" misleads consumers as a selling point. At present, raw milk is processed and its products are accurately called “full-fat pasteurized milk”, “partially defatted pasteurized milk”, “degreased pasteurized milk”, “sterilized pure milk”, “sterilized flavored milk”, etc. . In order to comply with the implementation of the General Regulations, the "Guidelines for the Implementation of National Standards for Food Labeling" prepared by the National Food Industry Standardization Committee clearly stated that the standard term for "fresh milk" should be "fresh milk" and the international standard for "raw milk". "Fresh" means fresh, without any processing, as long as raw milk passes any kind of processing (including heating, sterilization, sterilization) and loses its meaning of "fresh". Experts said that the “fresh milk” in the supermarket is processed. Although the name is not accurate, it does not mean that it is harmful to the human body.

Explanation of terms Pasteurized milk: Pasteurized sterilization requires refrigeration at 4°C to 10°C throughout, and is currently more popular. Can retain nutrients in milk to the greatest extent possible.

Normal temperature milk: Using ultra-high temperature sterilization, all harmful bacteria can be killed, the shelf life extended to 6 months to 8 months without refrigeration. However, nutrients can be greatly lost.

Reconstituted milk: Milk powder should not be used in pasteurized milk, but room temperature milk, yogurt and other dairy products can be used, but the raw materials must be marked as "reconstituted milk" or "water and milk powder."