Hisense enters medical electronics to transform into a B2B giant

On December 30, 2015, Hisense Precision Medical Technology Media Communication Conference was held in Beijing. Two world-class products of Hisense Computer Surgery System and Surgical Intelligent Display System were released. Industry analysts believe that this shows the ambition of Hisense's consumer electronics giant: transformation technology company, plus B2B business.

Has been used in 20 top three hospitals

The Computer Assisted Surgery ("Hisense CAS") can help doctors understand the relationship between liver cancer and organ system, accurately calculate the organ and lesion volume, and determine the optimal surgical removal route. Currently used in more than 20 famous top three hospitals nationwide, it has saved nearly 1,000 patients with difficult hepatobiliary and pancreatic surgery.

Hisense Surgical Intelligent Display System (Hisense SID) is the first in China and the only product in the world. The intraoperative gesture control three-dimensional display system with intelligent recognition function can recognize the movement of the doctor's arm, and no need to use the help of the doctor's assistant to operate the system to ensure the operation environment is sterile and pollution-free.

The above two products have reached the world-class level, especially the Hisense CAS products, and the world's top three products with similar products from Germany and Japan.

Enterprise business

According to industry analysts, Hisense entered the medical electronics industry and wanted to replicate its successful model of B2B services such as intelligent transportation and optical communication. The data shows that since entering the market in 1998, Hisense Intelligent Transportation core products have occupied 29% of the domestic market, and the market share of BRT intelligent systems is more than 70%. In 2003, optical communication company was established, and now Hisense is in the access network. The aspect maintained the number one in the world, the optoelectronics business grew by 18%, and the product increased by more than 75%. From January to October this year, the profit growth of these B2B businesses generally reached more than 20%, which became an important source of profit for Hisense Group.

The Hisense Group, which began to harvest in the B2B business, has the same goal as the global electronics giants such as Siemens, Panasonic and GE. Take Japanese companies as an example. After arduous transformation, Panasonic and Hitachi have far exceeded the proportion of consumer electronics business, and some even accounted for more than 80%. In particular, Panasonic, relying on the high-profit B2B business success, out of the shadow of huge losses, has become a giant transformation sample. The medical sectors of GE, Philips and other electronics giants have already accounted for more than 10% of total revenue. The huge development space of modern precision medical care has provided Hisense Medical with a historic opportunity to decisively cut into this market. Hisense is well prepared. Thick and thin hair.

According to senior executives of Hisense, Hisense’s B2B business is still around 10 billion, accounting for 10% of the group's size. After 5 years, it is expected to exceed 20 billion yuan. After 10 years, it is expected to be equally divided with B2C business.

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