High price of milk powder equals good quality?

In recent years, under the influence of the melamine incident, consumers have always had a fear for domestically produced milk powder. At the same time, foreign milk powder imports showed an unexpected degree of enthusiasm. On the other hand, a kind of deformed thinking is also formed in the minds of domestic consumers. They believe that the higher the price of milk powder, the better the quality, which, to a certain extent, contributes to the frenzy of milk powder price increases.

However, is the quality of milk powder really high quality? Heinz Schumacher, president of Heinz Greater China, expressed his opinion. China's formula milk powder is one of the highest-priced countries in the world. This phenomenon is inseparable from the Chinese people's thinking. They think that the level of price is the guarantee of quality. In addition, due to the increase in production and marketing links, the price of powdered milk in the terminal market has also increased. Heinz hopes to guide the overheated rational treatment of the price of milk powder, thus promoting a moderate price space in the Chinese market.

Can such a situation really continue to develop? Faced with the adverse effects of rising milk powder market prices, the author raised his own questions. After the price reaches a certain height, it will inevitably stop and it will not rise endlessly. Ultimately, the price of milk powder will definitely go to normal. Of course, this can not be separated from the consumer's efforts, but also can not do without a conscience like Heinz.

We expect that China's milk powder market will be on the right track as soon as possible. It is even more expected that the domestic milk powder will rise sooner, so that it can check and balance imported milk powder in the milk powder market.