Crab unlisted crab coupon promotion is crazy "paper crab" can rely on?

Crabs did not go on sale. Crab promotion was crazy. This has become a unique phenomenon in the crab market in Hangzhou in the past two years, and more and more crab shops have opened recently. Last week, Mr. Xu, the Yangcheng Lake crab merchant who just finished refurbishing his new store, can finally relax. “I think there are too many people selling the crabs in Hangzhou. I rented this store half an year in advance.” Mr. Xu said that the rental rights in the past few months had been advertised in the downtown area. Like Mr. Xu, this year, there are many crab traders coming to the shopping circle in advance. Instead of selling live hairy crabs, they are selling crab vouchers for delivery.

People in the industry are concerned that in order to seize the business and circle the money of the guests, the bosses have played this "paper crab" idea. But can the real crabs be able to sell the crab coupons?

The urban hairy crab store has expanded madly to more than 200 Hangzhouers who are famous for crabs. Crab farmer crab farmers have listed Hangzhou as an important sales market many years ago. Therefore, the crab boss has been very focused on the marketing campaign in Hangzhou in recent years, and the time for opening a store is getting higher and earlier. From August to September in previous years, it was even worse in June and July. In recent days, many hairy crab shops have emerged in busy streets such as Zhongshan Road, Haier Lane and Pingfeng Street in Hangzhou.

Earlier, Zhang Dehong Yangcheng Lake hairy crab shops in Hangzhou were newly renovated and five new stores have been renovated this year.

Wu Decheng, director of the Zhangde Hong Yangcheng Lake Crab Store in Hangzhou, said that now his home has 18 stores in Hangzhou, and this week began selling crab vouchers. Each store sells at least five or six orders per day, and sells more than 20 orders at most.

“This year our crab ticket prices are the same as last year, and we have not raised the price and lowered the price. The sales volume is also very good,” the staff said. The new storefronts were opened around the downtown area, adding a lot of tourists.

In addition, two stores have been added to this year's boutique Crab Store and Fengqi Road Store. The boss said that just beginning to sell crab vouchers, it has ushered in a lot of buy orders. “In the past few days, the sales have been very good. The big single businesses of 100,000 yuan and 80,000 yuan have come to the door.” The number of stores is large, and the business for them is naturally increased.

According to incomplete statistics, there are more than 20 businesses that have entered the sales of Yangcheng Lake crabs in Hangzhou this year. "Not counting the newly added stores, the conservative estimate of the Hangzhou market has gone far beyond the 200 hairy crab shops," said industry insiders.

The reporter yesterday visited a number of hairy crab shops in Hangzhou and found that there was no trace of crabs at the fresh fish counters. As long as there are guests entering the door, the boss will step up to sell gift certificates.

"1000 crabs have been booked. Our most important marketing tool is to return to our old customers. Last month, home sales of crab coupons have been fully started." Wu boss said. According to conservative estimates by industry insiders, sales of crab coupons this year will increase by 5% over the same period.

Every year, only 200 tons of Yangcheng Lake hairy crabs come to Hangzhou, Yang Weilong, president of the Suzhou Yangcheng Lake Hairy Crab Industry Association, admitted that in 2010, Yangcheng Lake hairy crabs produced more than 2,000 tons of crabs. Although the output of Yangcheng Lake hairy crabs has slightly increased compared to last year, the output has already decreased by two-thirds compared with two or three years ago. The Suzhou City Government has dismantled the surface of the crab breeding purse seine in order to protect the water quality of Yangcheng Lake. The total area has been reduced to the original one-third. The demand for hairy crabs is increasing year by year, especially in Jiangsu, Zhejiang and Shanghai. “In the past, our hairy crabs will be produced in Hong Kong, Japan and other places in China, but now it is a problem to satisfy the Hangzhou and Shanghai areas, especially in Hangzhou, which can eat nearly 200 tons of crabs a year,” said Yang Weilong.

Although the annual output of Yangcheng Lake hairy crabs is about 2,000 tons, there are tens of thousands of crabs on the market that are branded as “Yangcheng Lake”. According to Yangcheng Lake Hairy Crab Industry Association statistics, only one percent of the authentic Yangcheng Lake hairy crabs on the market in Hangzhou.

According to Yang Weilong, Yangcheng Lake provides 200 tons of hairy crabs each year to Hangzhou, which counts as 200 Yangcheng Lake hairy crabs in Hangzhou. Each store sells 2000 pounds of crabs a year. This figure has not yet counted the number of supermarkets, networks and other ways to sell crabs. If the calculation is based on the one-kilogram minimum in the gift box, it means that there are 1,000 crabs gift boxes sold each year in a store. The industry figures shook their heads at this figure. Zhou Zhou, who opened a store on the stadium, said that he had already sold 1,000 vouchers for three days. This figure is exactly the tip of the iceberg.

Data show that last year, Guanghua Lianhua sold 330,000 kilograms of hairy crabs. The owner of an online shop stated that from September to the end of the four months, sales of crab vouchers of 3,000 to 4,000 were no problem.

The crab ticket was sold out. What can we do with less crab?

"I didn't pick up the crab coupon last year." Referring to the crab ticket, Ms. Yao recalled that there was a last year's crab coupon in the drawer. “Friends sent it and forgot to get it. However, just after calling the phone number on the voucher, the merchant said that he can still pick up the goods this year.” Ms. Yao said, but she was fortunate to have a little celebration because the shop was not closed, otherwise her own crab The coupons are not wasted.

Before and after September, many citizens, like Ms. Yao, had several crab coupons left in their hands, but it was inevitable that they would eventually forget to collect them because of their busy work.

Wu Yicheng told reporters that Zhang Dehong Yang Cheng Lake crab shop is an old brand, and in the Hangzhou market has been 8 or 9 years time, if the guests have crab vouchers in hand, the annual shipment of crabs can be delivered.

This year, Wong Fisherman's use of direct-store crab vouchers to expand the scope of delivery, in addition to crabs, but also can extract tea, seafood, tobacco and alcohol equivalent goods, delivery time from the original Mid-Autumn Festival to the Spring Festival, extended to the full year Can be collected.

If it is not a famous brand of crab coupons? According to industry insiders, the fierce market competition will inevitably lead to shops not being able to obtain supply, and the current sales of crab vouchers will indeed bring unpredictable risks to the market.

"For example, if you buy a 7,000 yuan and 8,000 yuan crab ticket, the price of crabs will be at least 8-9 per weight. Merchants cannot guarantee that they will be able to come up with such a large lake crab in September. Let consumers wait and wait until November and November. Finally, they can only negotiate with consumers in exchange for other denominations.” Industry insiders say that the most worrying thing is selling out. The crab vouchers can finally mention such large Yangcheng Lake hairy crabs.

Will crab coupons be used as a suction tool?

Crab merchants began to sell crab vouchers early in the day, causing many questions. Some citizens have suggested that the purchase of gift vouchers in advance will not guarantee the protection of Yangcheng Lake hairy crabs.

“First buy coupons and get crabs again. Some of the information on the paper is empty, such as the valid period of the coupons. If the amount of crabs cannot keep up, the store is closed and who should look for rights.” Mr. Qiu expressed his own money for the crab coupons. question.

According to industry sources, it is not possible to exclude some unscrupulous merchants from playing tricks to scribble money with crab coupons so that consumers can't afford injuries. “Now there is no crab in the city. Businesses sell the coupons first, which equals the market in advance. However, there are no coupons for crabs. The output of Yangcheng Lake hairy crabs is only so many each year, and the powerful companies have already entered. Most of the goods, the remaining amount can not guarantee other businesses.Finally, because the consumer's money is already in their hands, equal to the right to speak is in the business.They will allow consumers to postpone the goods in the case of insufficient goods It is also possible for consumers to get goods next year when they are out of stock. Consumers have become very passive.” Industry insiders said without fear, the threshold for licenses of the Ministry of Fisheries is low, businesses can close this year and change their name next year. Let's make money again.

“At present, the output of Yangcheng Lake hairy crabs is only 2,000 tons per year, and the crab vouchers currently on the market have far exceeded production. The two markets cannot be balanced. In a market in short supply, there will inevitably be speculation and bubbles, and fake production and sales will occur. There is a drama that circulates money and eventually harms the interests of consumers,” said an industry insider.