There are two main types of smart labels, which are widely used in the storage, transportation and sales of food. One is a label with diagnostic or detection functions, including time & temperature indicator labels, freshness indicator labels, oxygen indicator labels, carbon dioxide indicator labels, packaging leak labels, pathogen indicator labels, etc.; The labels mainly include radio frequency identification (RFID) tags, anti-theft electronic surveillance tags, electromagnetic identification tags, and the like. Today, through several practical application cases, we show you the possibilities of smart labels in the wine industry. Smart Label: Give the whiskey a chance to tell a story Kilchoman Distillery is the first winery built on the island of Ella in 124 years and the only independent farm brewery on the island. The company's whisky has won numerous awards internationally. However, the industry is highly competitive, with 126 licensed Scotch whiskies sold to around 200 markets around the world, which poses a challenge for Kilchoman Distillery – one of the smallest companies on the market to stand out. The company is considering how to better share its story with consumers. When the printing electronics company Thinfilm proposed that the company test the near field communication (NFC) label on the bottle, the company had considered putting flyers in the carton, using the QR code, and considering replacing the package. Peter Wills, sales and marketing manager at Kilchoman, said: "In our opinion, this is a very cost-effective and powerful option." Kilchoman decided to replace the traditional neck label booklet with a version with embedded NFC technology. This smart tag allows consumers to click on a tag on their smartphone to get information on whiskey in their hands, including wine tasting records and winery information. “The whisky industry emphasizes transparency,†says Wills. “People want to know where the whiskey comes from, what's in it, how many years of history, what barrels are used to make it.†NFC's marketing campaigns enable the company to offer consumers a range of additional information that is not available on the label, including details of its flagship brand Machir Bay and Sanaig whisky production, as well as links to the company's farm brewery event videos. The event also increased the company's geographic visibility into the supply chain. The NFC marketing test factor is that the consumption of alcoholic beverages has increased in recent years compared to the sales of other alcoholic beverages, including the increase in consumption of millennials. Millennials are the main users of smartphones. Bill Cummings, the company's senior vice president of corporate communications, said that Kilchoman Distillery is interested in how they can optimize their connections with these specific young groups. In early trials, this technology greatly exceeded traditional digital marketing. Nfc-based marketing campaigns have a click-through rate of 6.5%, which is 70 times more than the ad display and 3 times more than email or search activity. The event tracks consumers in 13 European countries, enabling them to track the public price of popular whisky drinking centers throughout continental Europe. Wills said that many customers have already done research on their smartphones when they choose a bottle of wine. The nfc-based mobile marketing platform “eliminates the middle link of online searchâ€. It provides the information they are searching for in the easiest way." When the bottle that can be networked comes out, people seem to want to click and want to know more information. “When Thinfilm sells labels to specific customers, each label has a unique ID. This allows the company to track the bottle based on click activity, regardless of where it is. When we sell NFC labels to customers, all of these labels The id will be loaded onto the CNECT cloud platform," Cummings said. Take Kilchoman as an example, the company has 13 different stores in Europe. Through analysis, the brewery can identify hotspots that are most interesting to the product, which may inform future marketing activities. “We want to make more use of geographic information. If you sell in France, you can geographically locate any bottle of wine, such as in France, and then customize the information in French. The NFC project also prompted Kilchoman to improve its overall marketing strategy and help it adjust its social media strategy. The company is also developing a new NFC portal on its website. Wills said: "We are working hard to connect all of our online images and improve them as much as possible." The company eventually plans to embed the technology directly into the main label of its whisky bottle in its flagship store, replacing the neck tag. Touch to activate the sensor label to "cool down" the wine In the northern hemisphere, we may all tremble in the cold, but it will always be summer somewhere on this planet. According to a PKN report, Australia's Taylors Wines uses touch-activated sensors and temperature guidelines on its packaging as part of the 2018/19 Summer “Taylors Temperature†campaign, which is designed to encourage consumers to cool before serving. Red Wine. Due to Australia's tropical summer climate, Taylors College hopes to show how to put a bottle of red wine in the refrigerator for 30 minutes before drinking to improve the consumer experience. It uses thermochromic ink on the label and collar, and the ink will change color as the temperature drops. Taylors College, in collaboration with the 31st Creative Agency, has reinforced this message by designing promotional collars on its Estate and Promise Land wines to “cool down†consumers to motivate them to understand the importance of summer red wine temperatures. . Mitchell Taylor, the company's general manager, said retailers now have the opportunity to increase the sale of red wines in hot weather, which has traditionally been dominated by white, rosé and sparkling wines. “This is a huge business opportunity for retailers,†he said. “By educating consumers about the importance of drinking temperature, they can help them discover how pleasant and refreshing red wine is, especially during the summer.†To meet the colorful Australian print packaging, the beverage design agency Denomination has designed stylish black, gold and white labels for the wine. Make the traceability of the listed wines safer and more reliable Global wine and spirits brands are looking for innovative and experienced suppliers to serve them, Advanced Track & Trace combines Seal Vector® anti-counterfeit identification code, intelligent anti-backfill system and NFC technology for smart solutions for bottled wines And hard alcohol provides security. Advanced Track & Trace's expertise provides customers with advanced solutions for traceability, consumer interaction, sales assistance, fraud detection and anti-counterfeiting strategies. The services offered by intelligent NFC chip technology include: 1. Individual and safe identification of each bottle The RFID ISO 15693 chip, which is compatible with NFC technology, is a tamper-proof mark that has been used in the banking industry for more than 20 years. It is integrated into the label, back label or bottle cap by ATT's patented innovative technology to ensure The identification function of a single bottle. 2. Simplified traceability technology for everyone By using RFID-NFC technology, products in the sealed box can be counted and read twice without the need for additional operations using a simple smartphone or compatible device. Any market participant, industrial producer, and consumer can directly check the source of the bottle and report possible fraud. 3. Ensure the authenticity of the bottle and wine The RFID-NFC chip integrated into the cap solves the problem of refilling and guarantees the integrity of the wine. The Seal Vector® authentication code, used annually for billions of products worldwide, provides system protection for the chip, which represents the highest level of security adopted by the National Bank of France. 4. High-quality information exchange The use of chip protection will enable the brand to be based on the future. The NFC chip, which is compatible with a wide range of smartphones, provides instant information on brands, products and related services to consumers, and information on product authenticity and origin, as well as wine tasting tips, promotions and wine thematic tours, has been successfully improved. The basis of customer loyalty.
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