Prospective optimists in the water milk market are optimistic about the future development of Wong Dairy

“Buffet milk has natural advantages, high-end, sparse, high nutritional value and high competitive advantage. As the leader in the domestic water and milk industry, the future development of Wong’s milk industry should not be confined to the domestic market. It must go to the world stage and compete for the international market. "In an interview, Professor Zhang Chunxi, executive director and honorary director of the Guangxi Dairy Association, expressed his confidence in the development of China's aquatic milk and gave new directions to the future development of the company's dairy industry. direction.

Water milk promotion, leading companies first

Prof. Zhang Chunxi said that the development of buffalo milk in foreign countries is very rapid. From the cultivation of milk buffaloes to the commercial exploitation of water milk, a complete industrial chain model has been formed, and there are also mature water buffalo brands. However, in China, the start of buffalo milk is relatively late, subject to geographical restrictions, only the southern region knows buffalo milk, and consumers in the north have a hard time having the opportunity to enjoy this quality product. Now, Wong's milk industry has promoted buffalo milk to the national market, providing opportunities for the development of the industry and providing consumers with a new choice.

“The current development of aquatic milk in southern China has begun to take shape. The next question is how to carry out marketing and education work to resolve the cognitive differences between North and South. In this regard, the importance of leading companies in the industry has become apparent. Professor Zhang Chunxi said, "I know that Wong's milk industry has already begun to promote the national market, and has sold water milk to the northern markets of Shanghai and Beijing. This is of positive significance for the popularization and promotion of water milk, and it is also ours. The company’s propaganda will allow more people to focus on buffalo milk and let more people know and understand the benefits of buffalo milk, which is very beneficial to the development of buffalo milk.”

Rich nutrition, marketing is the key

Buffalo milk is characterized by high protein, milk fat content, mellow taste, unique flavor; from the nutritional point of view, buffalo milk fat, protein, etc. are higher than Holstein milk, while rich in zinc, iron and other mineral elements, its The rich nutrient content has an excellent effect on guarantor's health, strong constitution and promotion of bone growth. Professor Zhang Chunxi said that in Europe and other western countries, buffalo milk is a highly respected high-end consumer goods, which is loved by consumers of all walks of life. However, in China, due to the differences between North and South, it takes some time for people to understand the water and milk.

In this regard, Professor Zhang Chunxi said that the key to the development of China's water and milk industry lies in market promotion. The milk and milk industry, represented by Wong's dairy industry, needs to work hard to promote water buffalo milk and consumer guidance. Only consumers know in their minds what buffalo milk is and how water buffalo milk will be of interest. Only in this way can consumer consciousness be promoted.

Learn from foreign experience and create more milk and milk derivatives

When talking about China's dairy processing, Professor Zhang Chunxi thinks that some of the ways and experiences that have been adopted in foreign countries are of great significance to Chinese dairy products companies that are headed by Huangshi Dairy. Judging from foreign experience, from liquid milk to fermented milk to cheese, it is a viable development path.

In an interview, the reporter learned that liquid milk from pasteurized milk to UHT milk is a low-end product. Fermented milk, fermented, easily digested and assimilated by the human body, has a relatively high nutritional value, and all countries in the world have developed yogurt products. As for cheese, it is dry matter, rich in nutrition, easy to transport, and can be made into a variety of different forms and tastes, and is highly favored by consumers.

Prof. Zhang Chunxi particularly emphasized that the reason why the development of cheese in the company's dairy industry is to address some of the problems people have when drinking milk. For example, Professor Zhang said that a pound of milk may not be easy to eat, but one or two cheeses must be fine. 8 to 10 pounds of fresh black and white milk made a pound of cheese, then, one or two cheese's nutritional value is not less than a pound of milk.

Unlike black-and-white flower milk, 8-10 pounds of fresh milk does a pound of cheese, and buffalo only needs 4 to 5 pounds. Therefore, Professor Zhang Chunxi said, “If Wangshi Dairy only uses liquid milk for liquid milk, it is a pity. The added value is too low. We should learn from the experience and practice of the development of water milk in Italy, make buffalo milk into cheese, and go out of China and abroad. Brand competition."

Based on China, go to the world

Prof. Zhang Chunxi expressed his opinion when talking about the development of China's aquatic milk enterprises. “Watermilk is known as the 'king of milk' in the market. There are about 900 kinds of products in the world, and more than 400 kinds are famous. For the current dairy products, it belongs to high-end products.In foreign countries, especially the Americas and Europe, more cheeses are developed, and China is less in this respect.When I visited the Beijing terminal market, I discovered that many cheeses are made of ordinary milk. However, only one or two households in Italy use milk and water, and the price is also very high. In the international market, the milk cheese is also a very scarce product, and it is a very scarce product with a great potential for development. When milk is made of cheese, it can be used to occupy the international market."