Efficacy and tenacity paved the way for Chinese medicine in Europe

Business Club November 24th

The curative effect is the basis for overseas survival and development of TCM. The advantages and characteristics of traditional Chinese medicine should be brought into play to provide Chinese traditional medicine services with superior diseases according to local climatic conditions and market demand.

Promoting TCM in Europe cannot rely solely on the market model and simple commercial operations, but must communicate more with government departments and strengthen publicity and dialogue.

After the Seventh World Congress of Traditional Chinese Medicine held in The Hague, the Netherlands, assisted the CCTV to take photos of the large television series of Chinese Medicine to the World. The author conducted an investigation and research on the status quo of the development of Chinese medicine in the Netherlands.

350 years ago, the Polish missionary doctor Bomig brought Chinese medicine as a natural knowledge to Europe. The Dutchman Buzhov applied Chinese moxibustion to gout patients. As a result, Europeans gradually became interested in Chinese medicine and conducted research. . However, the great development of Chinese medicine in Europe is still after China's reform and opening up, a large number of Chinese medicine practitioners have gone abroad, especially some Chinese medicine practitioners with a higher academic level to work in Europe or establish personal clinics to serve the health of local people. Some Europeans Gradually we have a new understanding of the advantages and characteristics of traditional Chinese medicine and began to receive Chinese medical treatment and health care. The following two stories show the development of Chinese medicine in Europe.

Chinese medicine clinic with traditional Chinese medicine

Overseas Chinese practitioners are generally engaged in acupuncture treatment and health care. Few people completely use Chinese medicine to provide medical and health care services. It is even harder to start a Chinese medicine clinic by virtue of TCM syndrome differentiation, but Dr. Jiang Yangqing is an exception.

He is a doctor of Chinese medicine in New China. He started his career as a Chinese medicine master, Mr. Tung Chee Hwa, and he arrived in the Netherlands at the age of 48. Because of his profound knowledge of syndrome differentiation, he has unique therapeutic effects in digestive tract diseases, dermatological diseases, and gynecological diseases. Therefore, through the spread of word of mouth, he quickly formed a patient population throughout Europe; every day, the patient population is continuous and 80%. All Europeans. After nearly 20 years of hard work, Dr. Jiang Yangqing not only disseminated the TCM culture of TCM syndrome differentiation, allowing Europeans to recognize the advantages and features of TCM; but also enriched and improved his clinical experience in serving Europeans. High-level medical services have accumulated large amounts of wealth.

In order to serve the motherland, he acquired the Zhangjiagang Second People's Hospital, which is poorly managed in his hometown. At present, under the management of his management team, the hospital has achieved an annual turnover of 90 million yuan.

Dr. Jiang Yangqing’s experience gives us inspiration: The curative effect is the foundation for TCM's overseas survival and development. Although the use of traditional Chinese medicine to provide patients with medical care services is not protected by the law in the Netherlands, Dr. Jiang Yangqing relies on his profound knowledge of traditional Chinese medicine theory and medical techniques to solve the diseases that western medicine could not solve for patients and obtain patients. The recognition and word of mouth are the basis for his development in the Netherlands.

His success lies in a deep understanding of the advantages and features of traditional Chinese medicine. According to local climatic conditions and market demand, he focuses on providing services that Chinese medicine has advantages, such as digestive tract diseases, skin diseases, and gynecological diseases.

The Dutch government adopts a “national tolerance” attitude towards the development of Chinese medicine. The operating environment is relatively loose. Traditional Chinese medicines, Chinese herbal medicines, and formulated granules can be sold in the Netherlands on the basis of food, food additives and health products. The value of medical services provided by Dr. Jiang Yangqing, such as Chinese Herbal Medicine Pieces and proprietary Chinese medicines, will also increase by 5 to 8 times, which will increase the added value of traditional Chinese medicine.

This revelation from another aspect is: The international development of Chinese medicine must have a group of Chinese medicine practitioners with good curative effect to go overseas and provide high-level Chinese medicine services, so as to enhance the added value of Chinese medicine exports, and in order to better Spreading Chinese culture. Therefore, the focus of international exchanges and cooperation should be on the output of a group of high-level Chinese medicine practitioners. This will benefit the long-term healthy development of the Chinese medicine industry both from an economic perspective and from an industrial strategic perspective.

Netherlands and Europe

Chinese Medicine Trade Center

The 1,350-square-meter China Medical Center is located on the Kuang River in the Dutch capital of Amsterdam and was founded in July 1986 by Mr. Dong Zhilin. The development history of the Shenzhou Medical Center for more than two decades can be described as the vicissitudes of life. The center has now become the largest Chinese medicine group in Europe with medical, teaching, and Chinese medicine products and medical equipment trade.

Into the bright and spacious clinic, the waiting room was filled with patients from European countries, both native Dutch, but also Europeans from Belgium, Germany, Switzerland and other neighboring countries. The clinic has acupuncture, massage, Chinese medicine, gynecology and dermatology, and a large pharmacy.

Shenzhou Medical Center attaches great importance to the level of medical services. The TCM experts who sit in clinics are recruited from well-known Chinese medicine hospitals and universities. They have rich clinical experience, can write books, lecture, and often participate in the study. Various international academic activities in Chinese medicine.

The China University of Traditional Chinese Medicine founded by the China Medical Center is one of the largest and most Chinese-influential Chinese medicine teaching institutions in more than 200 Chinese medicine schools in Europe. The teaching of the school not only follows the traditional mode and training methods of traditional Chinese medicine, but also focuses on the local characteristics of Europe and the knowledge and social background of the trainees. It also pays more attention to adjusting the local conditions and methods of disease prevention. Each year, more than 60 Chinese medicine medical professionals are sent to the society. personnel.

At the same time, Shenzhou University of Traditional Chinese Medicine has also undertaken a large number of continuing education for professionals. Each year, we hold various training courses for traditional Chinese medicine and continuing education such as acupuncture, massage, and Qigong, as well as various improvement classes and professional training courses in Europe. Pharmaceutical practitioners enjoy a high reputation.

The Shenzhou Medical Center consists of China's Department of Chinese Medicine Products and Medical Device Trade. The center supplies over 500 Chinese Herbal Pieces, more than 400 kinds of proprietary Chinese medicines and health products, and more than 300 kinds of medical equipment and acupuncture instruments to Europe throughout the year. It sells 20 million acupuncture needles and more than 300 tons of Chinese herbal medicines.

In addition to the center's self-selected shopping malls, it also has agents at all levels in Europe and many countries. As a general agent in Europe, China has fully represented more than 50 kinds of domestic products from domestic manufacturers, and has its own import and export companies and closely-cooperated Chinese medicine in China. Pieces supply base.

The development of China's medical center is not always smooth, but full of thorns and bumps.

On February 27, 1996, a "Shenzhou incident" shocked the world of Chinese medicine. At that time, the Dutch police dispatched 150 heavily armed police officers to carry out carpet-type comprehensive inspections of the headquarters of the China Medical Center and its 6 subordinate warehouses on the grounds that they suspected that the China Medical Center operated and sold protected animals that were prohibited by international conventions and Plant products.

The major newspapers, TV stations, radio stations in the Netherlands, and the local Chinese media also made long and tedious reports of this raid. Most of the reports were extremely unfavorable to the reputation of the China Medical Center. Dong Zhilin, who was almost innocent of the past, was also rendered as "the chief of all European underworld traders engaged in the illegal trade in animals and plants." This has caused great damage and harm to his spirit and economy.

Faced with the harsh environment, Mr. Dong Zhilin was not intimidated and did not suffer from this. He made an unexpected decision overnight: stand out, never retreat, and open the next day.

In the following two years, the “Chinese incident” was highly valued and concerned by the relevant authorities of the Chinese government. When the lawsuit has not yet been settled, the China Medical Center is already at the gates of the hospital, waiting for long queues of patients, and selling Chinese medicine hot.

Eventually, the Dutch police returned all suspected Chinese medicine products and products that were suspected to have problems. The China Medical Center skillfully used crisis marketing to occupy the European market at a faster rate.

Mr. Dong Zhilin learned from the “Shenzhou Incident” that promoting Chinese medicine in Europe cannot rely solely on market models and simple commercial operations, but rather communicating with government departments and strengthening publicity and dialogue.

Based on the above ideas, Dong Zhilin, chairman of the Dutch Society of Chinese Medicine, has also contacted various Chinese medicine groups in Europe and called for strengthening unity and cooperation to form a joint effort to promote the comprehensive development of European medicine in Europe.

On September 29, 2001, more than 60 Chinese medicine academic groups from 18 European countries announced the establishment of the All-Europe Federation of Chinese Medicine Societies in Amsterdam, the Netherlands, and established the Federation's purpose: to promote the establishment of a medical system integrating European and Chinese medicines. Promote the EU's legislative process of Chinese medicine, publicize the promotion of Chinese medicine to the public, establish European occupational standards for Chinese medicine doctors, formulate European unified TCM teaching materials, and promote the publication of publications on Chinese medicine.

The development of the China Medical Center business also contributed to the renewal of Mr. Dong Zhilin’s business philosophy and thinking model. He realized that Chinese medicine is both an industry and a culture. To disseminate Chinese medicine in Europe and in the world, it is necessary to pay attention to the cultural features of traditional Chinese medicine and also to introduce enterprise management. To this end, Dong Zhilin has taken an important three-step move:

The first is to organize experts and professors to write unified TCM teaching materials and systematic Chinese medicine propaganda materials, and carry out promotion and publicity through various exhibitions, academic exchanges and seminars. The second is to redesign the packaging of hundreds of Chinese medicine products according to the European regulations and establish the “Shenzhou” brand so that it can be integrated with the international market in all aspects. The third is to establish domestic production bases and European sales networks for Chinese herbal decoction pieces and finished products in line with European standards, timely analyze market dynamics, and grasp market pulse.

At present, Dong Zhilin is focusing on the registration of Chinese medicine products in Europe and strives to allow traditional Chinese medicine to enter Western pharmacies, which are heavily impeded, as soon as possible. I hope the Chinese medicine center can achieve its strategic goals as soon as possible.